Art Direction - Design
Cozy Apartment
Concept design involves creating a foundational framework that guides the development of a project.
Client
Warner Bros Inc.
Service
Art Direction - Design
Date
Jun 2025
— The Idea
Optimized Open And Functional Layout
The apartment layout is designed to maximize space, flow, and comfort. Living, dining, and relaxation areas are defined through furniture placement and subtle zoning rather than walls. This approach ensures an airy, uncluttered feel while maintaining intimacy. Strategic spatial planning allows natural light to permeate throughout, enhancing openness. Every area is carefully considered to support functionality, comfort, and visual harmony, creating a warm, inviting, and well-balanced atmosphere suitable for everyday living and social gatherings.
— We started with
Space Planning
The apartment layout is carefully organized to maximize comfort and flow between living, dining, and relaxation areas. Open circulation is emphasized to maintain an airy, uncluttered feel while defining functional zones subtly. Furniture and décor are strategically arranged to enhance usability, accessibility, and visual balance. Thoughtful spatial planning ensures that every corner serves a purpose, promoting a harmonious, inviting, and efficient environment. The design encourages natural light, social interaction, and a cozy atmosphere suitable for everyday living.
— The Fundamentals
Furniture Selection
Furniture is chosen for comfort, functionality, and aesthetic appeal, combining soft fabrics, natural wood, and clean lines. Pieces are low-profile and versatile to maintain openness and visual flow between areas. Arrangements promote ease of movement while creating intimate, inviting zones for socializing and relaxation. Multi-functional furniture maximizes utility without cluttering the space. Careful selection and placement of each piece create a balanced, cozy environment where comfort, style, and simplicity work together to enhance the apartment’s welcoming atmosphere.
— Product Design
Lighting Design
Layered lighting creates warmth and ambiance throughout the apartment. Natural light is maximized via windows, while soft pendant lights, floor lamps, and recessed fixtures add depth and a cozy atmosphere during evenings. Strategic placement enhances textures, highlights furniture, and creates visual focus points. Lighting is both functional and atmospheric, providing comfort, intimacy, and aesthetic appeal. This careful approach contributes to the apartment’s inviting, relaxed, and homey feel, enhancing the overall sense of warmth and comfort in every room.
Velin Interior Design exceeded our expectations. Their creativity and attention to detail transformed our home into a stylish, comfortable space. They listened to our ideas and brought them to life beautifully. We highly recommend Velin Interior Design for anyone seeking exceptional interiors.
— Start Project
Get in contact with us.
Feel free to ask anything. We will answer as soon as possible.
— Address
77 Kennedy Road Soho
Manhattan New York - USA
— Hours
Mon-Fri: 9 AM to 5 PM
Sun: Closed